Hirsch Botanicals          

Art Direction, Graphic Design

Hirsch Botanicals is the skincare brand of Maia Hirschbien, certified oleologist for the highly esteemed California Olive Ranch. Maia developed a passion for olive oil and all it’s amazing benefits while getting her masters at the University of Gastronomic Sciences in Italy. Hirsch is her venture into the realm of natural skincare and she’s already starting to make quite a name for herself.


Maia approach me to help build her brand from the ground up. This included

Naming
Positioning
Creative Direction
Art Direction
Packaging Design
Graphic Design

Studio Photography

For their packaging design and art direction I took sections of an abstract painting I did that represented the California landscape. The original painting is 18 x 24 inches acrylic on paper. The colors lend themselves to the golden rolling hills of Northern California. Keeping them soft toned suggests the results you’ll discover by using the Hirsch product line.

 
 
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